Question 3 - What have you learnt from your audience feedback?

I have had positive responses from my audience regarding how my products link with each other due to the house colours of red, white and black which is the style carried on throughout my poster, billboard, magazine front cover, DVD cover and inter-titles in my trailer. I have been able to determine what the strong points of my products from my audience feedback and also the weaknesses that could be improved upon. This will allow me to make adjustments where necessary so that the editing is faultless and so my audience feels even more intrigued and excited about it.

What sort of positive feedback did you receive? 

The positive feedback has enabled me to see what stands out the most to my audience as whether I intentionally added a particular feature so that it would be noticed. For example, I added an effect onto the main photographs of my poster and billboard so they were unique, I then maintained this theme throughout my other products by using the reflective, shadow effect on an inter-title in the trailer and on the DVD cover to draw an outline around the main character.  The audience picked up on this which suggests that linking the products together has been quite successful and they recognise that they are all advertising the same film. 

What sort of negative feedback did you receive?

The negative feedback has acted as constructive criticism as it is important that I take into account features that didn't work out as well, this could differ between audience members as everyone has their own opinion. Age and gender may also be large factors in this because a teenager may like something that an adult doesn't, or a male may like something that a female doesn't. Therefore I will make changes as I see fit by using audience feedback. I need to alter a few parts of editing as one criticism was 'where the girl gets shot, there's a pause in the middle where he doesn't run past, didn't flow as well' this can be changed easily by cutting one clip shorter so that continuity editing is maintained.

How did your feedback change the work you were doing? 
The feedback I received changed the work I was doing because I kept gaining regular feedback from my target audience throughout the planning and production stages. I asked which production company and film name they preferred and used an online survey so my audience could decide which designs and logos they liked, I went with the majority vote as they were the most popular. If I did not consider my target audience opinions then the final products may not appeal to them, this could result in negative feedback. By getting their input they are offering me advice on how to make my products better, people of their age range are likely to agree and suggest similar things.

What would you change if you could do this project again now that you have this feedback?

If I were to do this project again now that I have this feedback, I would add more reviews and quotes onto each of my products as I only included this on my DVD cover. This may attract more people because they would be encouraged by positive star ratings or quotations from popular newspapers, magazines or websites. I would also make the magazine cover more exclusive to the leading film 'Infraction' by having more cover lines and information about how it's a brand new film. If I had more time I might have re-filmed specific parts so that the dialogue was completely clear and found or bought imovie effects, especially for the gun shot to create a sense of realism. 

Significance of audience feedback 

• Gives the production direction
• Enables the audience to have input 
• Makes it appealing to the targeted age range 
• Gave regular feedback throughout the construction
• The audience can say what they like and dislike
• The audience will have certain expectations 
• They will be encouraged to watch it if it intends to meet their needs
• Real media productions will have test screenings to gain input from the audience
• Helps to fill a gap in the market
• Helps to focus on particular aspects which are attractive to the audience
• If the majority of the target audience disapprove of certain elements, they should be taken out
• If reoccurring recommendations are made by the audience, they should be incorporated 
• The audience determines whether it will be successful or not