Firstly we had to choose a symbol that would be the main focus of our logo, we actually found this star symbol under the caption 'Insignia' which we have decided to use because we want our production name to be authoritative and powerful as the word 'insignia' means a significant, distinguishable sign usually of a membership, office or dignity. We have kept the colour scheme quite basic and plain by just using the colour black as we think that this looks professional. The word 'Insignia' is above the symbol in capital letters and in a larger font to portray its importance so the viewer will see this first , then 'productions' is below the symbol in the same font however it is in a slightly smaller font.
We also created a logo with an old fashioned video camera as it represents the filming that takes place for our production company. 'Insignia' is is a bolder font so that it stands out then 'Productions' is underneath, the logo uses the one colour of black as we think this makes it look more professional rather than using too many colours. In our other logo we have used an eagle as it has the connotations of power, vision and authority which is what we want our brand identity to portray.
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